Bestbuy eBooks - Pricing Psychology Strategies.

Intelligence you can use TODAY - to increase profits
How to change your price by a couple of pennies - and get 10-20% MORE ORDERS!

Raise prices - and get MORE ORDERS!
Pricing isn't all logic. People also buy at one price and not at another for psychological reasons - many of which they don't understand. Yet these psychology-based choices have been documented by pricing strategy experts in tests of hundreds of millions of consumers. Here's how pricing psychology can work for you.

Author Marlene Jensen is a pricing strategy and new business expert. The consulting company she launched years ago, (see PricingStrategyAssoc.com), has helped some very big companies, such as American Express, AARP and Playboy, as well a number of small and medium-sized entrepreneurs. She has personally conducted almost 100 tests of pricing strategies -- as well as idea tests -- for her clients.

Dr. Jensen has also performed dozens of pricing strategy tests for her own business launches — 1 magazine (Sportswoman) and 2 paid-subscription newsletters (Ancillary Profits and Media Marketing), all 3 of which she later sold) — and a book company.

She's the author of the following books:
46 Ways to Raise Prices -- Without Losing Sales
The Tao Of Pricing
The Everything Business Planning Book (at amazon.com)
Marlene has taught pricing strategies at the Ancell School of Business, Western CT State University, and currently teaches marketing at Lock Haven University of PA. She did her doctoral dissertation on pricing new products.

"We implemented your book's pricing strategies -- to the tune of a 300% increase in sales!"

Neil Greer
Impact Engine
www.ImpactEngine.com

"Marlene Jensen has done marketers one big favor by writing and publishing Pricing Psychology Report. It's succinctly written but packed with test results, advice, and numbers--prices that will increase your sales and others that depress response in both the consumer and b-to-b arenas."
-- Paul Swift
Editor & Publisher
Newsletter on Newsletters
www.newsletterbiz.com

DOES 'SUPERMARKET PRICING' REALLY WORK?
"Are consumers really 'fooled' into thinking that a $9.99 price is cheaper than a $10 Price?
"Apparently so: In her new Pricing Psychology Report, pricing expert Marlene Jensen says that a $9.99 price will probably pull 10% to 20% more buyers than a $10 price.
"Why? Certainly not because of the one cent difference. The report states: 'There is a learned pattern response in our brains that makes us see $9.99 as much lower than $10. And it persists, even though most of us know this trick.'
"To order Marlene's report (which I highly recommend) visit pricingpsychology.com"

-- Bob Bly
Bob Bly's Direct
Response Newsletter
www.Bly.com

"I'm amazed at how Pricing Psychology Report has helped me. I have recently ...

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